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BA (Hons) FASHION BUSINESS AND PROMOTION
International Retailing
I have created a business plan to move Urban Outfitters to Australia. Here I looked into the brand and why internationalising to Australia would help the company. I then created a plan including a study of suitable cities, opening events and products for the new country.
International Retailing
Exectutive summary
Exectutive summary
Urban Outfitters
Urban Outfitters
Urban Outfitters SWOT
Urban Outfitters SWOT
Why Internationalise?
Why Internationalise?
Selecting the city
Selecting the city
New Market
Trading Environment
Internationalisation Methods
Internationalisation Methods
Internationalisation Methods 2
Internationalisation Methods 2
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