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BA (Hons) FASHION BUSINESS AND PROMOTION
International Retailing
I have created a business plan to move Urban Outfitters to Australia. Here I looked into the brand and why internationalising to Australia would help the company. I then created a plan including a study of suitable cities, opening events and products for the new country.

International Retailing

Exectutive summary
Exectutive summary

Urban Outfitters
Urban Outfitters

Urban Outfitters SWOT
Urban Outfitters SWOT

Why Internationalise?
Why Internationalise?

Selecting the city
Selecting the city

New Market
Trading Environment

Internationalisation Methods
Internationalisation Methods

Internationalisation Methods 2
Internationalisation Methods 2
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