My final major project was based around handcrafted jewellers and promoting more recognition for their creativity and exquisite skill. I created a new section for Harvey Nichols called Embellish that promoted luxury hand made jewellery from the Birmingham area and also graduates of Birmingham School of Jewellery. Here I was able to create a full business plan including predicted financials and marketing to accompany my concept. This included a visual merchandising mock up, promotional material and photo shoot. My main aim for the project was to show my appreciation for handcrafted jewellery and create a section that would help acknowledge them whilst bringing in maximum profit and sales for the department store.