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BA (Hons) FASHION BUSINESS AND PROMOTION
Dissertation
My dissertation explored handcrafted jewellers and their success within the future market. My aim was to understand the market, their consumers and platforms of selling. Through my study I spoke to a variety of hand made jewellers and created several focus groups to help me compile consumer profiles for the jewellery market.
Front Cover with Title
Abstract
Introduction
Aims and Objectives
Trans-perience
Handcrafted jewellers selling online
Target consumer for handcrafted jewellery
Target consumer for handcrafted jewellery 2
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